Marketing Specialist_Global Education Technology Company

Contenuto del lavoro

• Global Education Technology Company|Fully Remote
  

About Our Client

Global Education Technology Company

Job Description

• Develop and implement a comprehensive customer lifecycle messaging framework using automation tools.
• Create engaging and persuasive content for various customer-facing platforms, including blogs, emails, messaging systems, websites, apps, and online communities.
• Collaborate with influencer marketing and performance marketing teams to establish a consistent brand voice across all channels.
• Provide support in design, messaging, and content creation for different customer-facing channels.
• Conduct systematic pilots and A/B tests to identify opportunities for improvement.
• Collaborate with the product and engineering teams at headquarters to continuously enhance website engagement and conversion rates.
• Participate in marketing events as necessary.
• Perform any other additional duties as required.
  
  

The Successful Applicant

• Minimum 3 years of working experience in a digital marketing role focused on content creation
  
  

(Please submit a link to your portfolio with your application)

• Native speaker of Mandarin, with strong written and spoken English skills.
• Experience in the education industry will be a big plus.
• Expertise with design (Adobe suite, Canva, Figma, etc.), campaign automation (Insider, Braze,
  
  

Customer.io, etc.), and AB testing (Google Optimizer, etc.) tools in creating content and

campaigns.

• High energy, passion, and deeply empathetic of the customer.
• Highly self-motivated with the ability to work fast and smart independently.
• Extensive design experience
• Creative writing experience (journalism, copywriting)
• Expertise with data analytics and measurement tools (Google Analytics, Google Data Studio)
  
  

What’s On Offer

• Competitive compensation commensurate with qualifications and on job performance (base
  
  

salary + performance incentive)

• A company committed to developing you personally and professionally.
• Open and fun working environment.
• Responsibility from day one in a fast-growing global EdTech company.
• Remote but must be physically based in Taiwan. In person meetings will be required on demand.
  
  

The flexibility to do short-term international travel is also required.

Contact: Lillian Yang

Quote job ref: JN-052023-6055076