Manager - Consumer Insights ( Qualitative)

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About This Job

Job Description

NielsenIQ’s Consumer Insights practice specializes in designing tailored research solutions to solve complex business problems. As a part of the Consumer Insights team, you will be working with some of Taiwan’s biggest brands to make an impact across a diverse range of industries, including FMCG, retail, automotive, and more. In your role, you will manage bespoke research projects spanning a wide variety of research approaches – ranging from traditional research methodologies through to using next-generation research tools. You will also conduct research covering key strategic areas, such as brand and advertising, customer experience, and pure customized-research.

Responsibilities

• Supervise a small client servicing team to ensure prompt delivery of service to the responsible clients in order to achieve the set financial objectives and other operational performance indicators
• Maintain accurate, complete, up-to-date, and insightful client business profiles to be shared with senior management
• Drive client satisfaction by providing insights and actionable recommendations during presentations or business reviews and also by providing value-added analyses and response to special requests
• Undertake sales activities independently or in conjunction with senior staff in terms of preparation and delivery of proposal and credentials
• Ensure the generation of required revenue from the assigned client portfolio and proper contract costing in order to meet the agreed budget targets
• Identify and recommend enhanced and new services that answer clients' needs
• Build and maintain ongoing relationships with the identified key persons within the client organization
  

a Little Bit About You

Business acumen and well organized, including planning and focus to deliver the financial outcome.Highly motivated, self-directed, pro-active & possess a driven personality capable of working within tight deadlines or an agile environment. Ability to manage multiple projects simultaneously while maintaining a strong client service orientation.

Qualifications

• Experienced in qualitative market research techniques/methodologies such as research proposal design , Focus group (FGD) moderation and content analysis etc. or related marketing analysis role is a must.
• Sociable, open minded, out-going, empathetic, energetic and articulate
• Strong client focus and proactiveness
• Very good influencing, persuading and project management skills
• Proficient in both written and spoken English and Chinese
  

About NielsenIQ

Additional Information

NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com.

NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.