Lead Generation Manager

Contenuto del lavoro

The Lead Generation Manager is responsible for prospecting, qualifying and generating new sales leads. This candidate will be a highly motivated, self-starter able to identify and develop new business prospects from multiple sources including inbound marketing leads, prospect lists, discovery and individual research. A dynamic personality with a drive to reach decision makers is essential! The Lead Generation Manager is responsible for creating a digital marketing plan that will generate leads for inbound/outbound calling.

Responsibilities:

The Lead Generation Manager is expected to:

*Manage and execute PPC, paid social, remarketing and other ad spend

*Manage digital channels, including website, social and online presence

*Work with product marketing to own product landing page development

*Work with other marketing team members to run A/B tests on the website, landing pages and ads

*Execute tactical marketing decisions based on data (Cost per MQL, OKRs based on funnel projections, efforts based on chance)

*Develop new business via channels and mass communication such as email and social media and identify appropriate buyers within the target market.

*Follow up on leads and conduct research to identify potential prospects.

*Assessing the results of marketing campaigns

*Summarize (and report on) data to show levers affecting sales conversion/pipeline

*Support sales team to improve performance, control and maintenance of their leads.

*Create digital marketing plan will generate leads

Helping to drive leads and online traffic with web-based activities and programs

Prepare and analyze marketing and sales pipeline reports

Qualification

*Proven history driving demand for a SaaS software company.

*3+ years of account-based or similar B2B marketing experience at a SaaS company.

*3+ years of experience administering lead generation and CRM or something similar.

*3+ years experience using a modern marketing automation tool for campaigns, sequences and A/B testing.

*Content marketing and content creation experience preferred.

*Experience with event planning and on-site advertising at industry events and locations.

*Experience with Start-up company marketing preferred.

*Experience in growth-hacking and early-stage customer acquisition, marketing experimentation.

*SEO, Google AdWords, Google Analytics, Facebook Ad or Blueprint certification preferred.