(Global Marketing) Marketing Automation & MarTech (Supervisor/ Assistant Manager/ Manager)

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About the Role

We’re looking for a highly organized and motivated Marketing Automation / MarTech Expert to deliver our engagement and retention marketing efforts for VIVE/ HTC main product lines globally. This ideal person will leverage customer data to discover possibilities for expanding user reach, optimizing the customer experience, and converting prospects into loyal customers, while also maximizing the value of existing customers.

This role requires the candidate to be highly analytical, customer focused and always looking for ways to better understand customer needs and desires. The primary goal is to leverage customer data and marketing automation solutions effectively, with a specific emphasis on HTC VIVE’s digital marketing channels, in order to drive repeat purchases & engagements, and cultivate high-value, loyal customers.

This position is under the Global Marketing team at our HQ . You’ll have the opportunity to work with various departments within the company and co-work with regional teams in different markets. If you are an experienced proactive self-starter searching for a great opportunity in a global business environment, this role is for you!

Staying updated on industry trends and emerging technologies, you will contribute to the innovative direction of HTC VIVE, propelling our success in the consumer and enterprise markets.

Join us in shaping the future of virtual reality and immersive experiences for consumers and enterprises, where your expertise will play a pivotal role in driving the success of HTC VIVE.

Responsibilities

• Work with Technical teams to plan, architect and develop Customer Data Platform (CDP) for HTC VIVE’s customer database to support various digital marketing activities.
• Collaborate with stakeholders to collect data, identify gaps, and create functional requirements.
• Develop user segmentations using RFM models and relevant data analysis tools.
• Research and implement Marketing Automation solutions distributing across HTC VIVE’s marketing channels including but not limited to Email, Paid Media, Website, etc.
• Oversee the implementation and management of marketing automation platforms, ensuring seamless integration with other marketing and sales tools.
• Evaluate cross-channel customer journeys and data signals across the customer lifecycle that will inform audience targeting and digital marketing campaigns.
• Develop Marketing Automation strategies throughout customer stages (activation, retention, upsell, cross-sell, churn management, etc) in collaboration various teams through data-driven methods.
• Drive user activation, retention, loyalty, engagement, win-back and sales revenue for HTC VIVE’s products and services (e.g. DAU/MAU, ARPU, ROI etc.)
• Design and implement customer Membership and Loyalty programs to drive user growth and retention.
• Develop and execute a comprehensive global CRM strategy, including campaign planning, customer segmentation, lifecycle marketing, and personalized communication.
• Identify, recommend, and execute marketing improvements to enable automation and efficiency, segmentation enhancements, and triggered/multi-step campaign opportunities.
• Discover growth opportunities across platforms, propose and implement marketing campaign ideas.
• Partner with data engineering/tech team to plan data requirements and build pipelines to maintain customer data lakes with accuracy and efficiency.
• Deliver reports via Excel/ Power BI/ data visualization and presentations to stakeholders among different global regions.
• Stay current on industry trends, best practices, and emerging technologies in CRM, marketing automation, and MarTech, to inform and evolve our digital marketing strategy.

Qualifications

• Bachelor’s degree with 8+ years of experience in Marketing Automation / CRM / Lifecycle marketing experience.
• Experiences with Marketo & Salesforce platforms is preferred or other marketing automation platforms like Eloqua, HubSpot, Pardot, and Adobe, etc.
• Experience in building and managing Customer Data Platform (CDP) is a MUST.
• Experience in planning and managing membership programs is a MUST.
• Experience with A/B testing, segmentation and personalization.
• E-commerce marketing experiences is preferred.
• Strong analytical abilities, including analyzing data and drawing insights.
• Enthusiastic, creative-thinking and self-motivated, with the ability to lead and manage projects proactively.
• Demonstrate strong degree of accuracy and attention to detail, with an overall passion for continual improvement.
• Ability to research, troubleshoot potential issues, and articulate problems with internal groups.
• Proficiency with Power BI and Microsoft Word, PowerPoint, and Excel for producing reports and presentations.
• Understanding of SQL Databases including basic SQL query management and optimization skills is a plus.
• Experience with HTML and CSS is a plus.
• Experience in digital averting media planning and buying is a plus.
• Prior experience in the consumer electronics and mobile phone and VR industry is a plus.

Other Relevant Information

• Must speak conversational Mandarin.
• This role requires regular communications with colleagues in Taipei. Flexible work time is expected.