Director Brand Marketing

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Purpose & Overall Relevance For The Organization

Be the brand´s face and voice, internally and externally, in the Market. Develop and steer the Go-to Market plan for the respective Market in accordance with global guidelines. Drive business vertically. Contribute to the development of the global Go-to-Market (GTM) plans and adapt to the needs of the Market.

Key Responsibilities

• Sharpen the Brand positioning/perception. Strengthen the connection to athletes, consumers, sport stakeholders in the market
• Lead and steer the alignment of global/local concept priorities, the identification of key business drivers of the Market and the adaptation of global concepts to local specifics
• Represent the commercial & marketing priorities and needs of the market to Greater China Marketing and Product teams
• Constantly analyze the business performance, identify business opportunities in the Markets and initiate action so Markets can meet needs of business and KPIs
• Support and feedback in the range selection process from the global range to market ranges and actively contribute to higher range efficiency
• Manage and direct the execution of global and local brand and sports marketing strategies and concepts
• Drive the SBP process for the market to ensure alignment between financial targets and GTM strategies
• Oversee the budgeting process (in accordance with the SBP) and the Marketing Working Budget spending
• Be the communication point between the market leadership and the Greater China Product and Marketing leadership
• Drive consumer/channel matrix management. Manage the team to ensure Markets have the proper tools to implement the GTM strategies successfully and have the correct level of support during the implementation
• Define organizational structure, set objectives, and manage workloads and results to achieve goals while adopting best practices and achieving continuous process improvement
• Ensure high employee engagement at every level through effective motivation, coaching, training, and development of personnel in the team
  
  

Key Relationships

• Global and Greater China GTM and Marketing teams
• Global Performance, Global Style, Global Originals
• Market Sales
• Retail Operations
• Finance
  
  

Knowledge, Skills And Abilities

• Strong leadership & management skills
• Strong communication skills with his/her direct reports, but more importantly, with all the counterparts he/she will have to influence and work with (GTM, Brand Marketing, Sales, Retail, Finance, Operations)
• Strong cross functional experience, across merchandising, marketing, sales and retail, and if possible, Finance
• Strong industry knowledge, across divisions — footwear, apparel and accessories — and across all Business Units
• Expert understanding of local Market´s’ consumers, accounts, economic environment and commercial needs
• Strategy – ability to provide input to and implement strategy
  
  

Requisite Education And Experience / Minimum Qualifications

• 12 - 15 years of cross functional experience in merchandising/product, marketing, and sales/retail required
• Bachelor in related field required, MBA preferred
• Previous experience in managing a global matrix organization required
• Industry experience preferred