Associate II - Marketing

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Role Proficiency

Job Description

Able to work under close supervision of teams and leadership meeting deadlines. Comfortable interacting and asking questions to all levels of the organization. Have the ability to proactively raise issues or questions. Awareness of UST Global’s structure and offerings necessary. Excellent verbal and written communication skills

Outcomes

• Constantly monitor and analyze trends across industry domains and technology areas.
• Perform customer and market research analyzing and interpreting; while identifying patterns and solutions specific to Industry domains and technology areas.
• Perform other duties as assigned or requested.
• Support the mission vision and culture of the organization and the UST brand by generating positive communication in internal and/or external media (and in all social media channels).
• Create visibility for the unique UST organizational and employee culture as well as relay compelling stories about our offerings across the portfolio.
• Collaborate on designing brand narratives and stories for all types of media from traditional to digital; for all types of influencers including social governmental think-tank and other global thought leaders.
• Collaborate with UST Global marketing teams and leadership to develop and coordinate advertising marketing and promotional plans across the portfolio and for recruiting needs.
• Manage end to end consistent external communication in line with organizational brand and marketing strategies while creating a detailed tactical plan and calendar for amplifying each specific campaign through PR and social media channels.
• Analyze measure and track media coverage and sentiment continuously; develop responses capture opportunities and triage issues/crises when needed.
• Working with other team members designing and implementing strategy to grow online influencer base and overall traffic to UST social media channels. Provide analytics around effectiveness to management and leadership team.
• Ensure periodic update of key news on UST social medial channels refining core messaging to ensure consistency in communication across all channels.
• Monitor for any UST branding or messaging violations in social media channels
  

Measures Of Outcomes

• Prospect list count/growth
• Adherence to marketing processes
• Defined productivity standards for project
• Training/certificates
  

Outputs Expected

Technology & Industry Concepts:

• Identify and leverage tools and technologies
  

Project Management

• Deliver projects/initiatives/campaigns on time on budget and in accordance with requirements
  

Skill Examples

• Oral and written communications skills including persuasive writing editing and proof-reading; Microsoft Office.
• Proactive with Curiosity to learn.; Understanding of marketing concepts and digital marketing.
  

Knowledge Examples

Additional Comments:

None