Sr. User Acquisition Specialist

le contenu du travail

About Perfect Corp.

• Created in 2015, Perfect Corp is the worldwide leader in Augmented Reality & Artificial Intelligence (AR&AI) applied to Beauty & Fashion
• We sell software Services (SaaS) to companies wishing to have an “omnichannel” approach, covering web, in-store, mobile apps, and social networks
• We currently work with most brands such as Estee Lauder, Shiseido, LVMH (Dior, Guerlain, Sephora, MUFE, Benefit…), Chanel, Gucci … and main social leaders (Google, Snap, Facebook/IG, WeChat, TMall…)
• We are trustable and we sustain our development: Goldman Sachs invests $50M in Perfect Corp. earlier this year

Responsibilities：

• Plan and execute digital ads, manage ad accounts and generate insightful reports.
• Participate in visual content and ad copy creation.
• Implement, track and optimize SEM campaigns align with business goals with

different types of Ad products

• Plan and execute A/B testing to find the best practice for Perfect Corp’s business.
• Being constantly up-to-date with Google, Facebook, Instagram, and LinkedIn latest functionalities and adjustments to their algorithms.

• 以總部的高度並依照不同商業目標，分析、企劃與執行SEM行銷策略，並協助分公司(北美、日本、歐洲)將整體策略在地化。
• 分析產品優勢以及市場需求，企劃SEM投放關鍵字、文案溝通策略、視覺傳達規劃、競價策略以及再行銷規劃。
• 監控、分析與優化行銷成效，以不同A/B testing找出最佳成效。
• 透過觀察數據去定義User Journey，並依照不同的User Journey Stage跨部門企劃Campaign Landing Page。