Product Marketing Planner

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Position Impact:

The Marcom Senior Specialist is a strategic communication expert in localizing our brand campaigns and implementing Marcom strategy. You will drive the digital communication initiatives across the board for "Gogoro Taiwan Market". Act as a thought leader and key influencer toward customers by crafting a comprehensive communication touch point through all marketing channels.

Responsibility:

• Initiate product content strategy to develop and deliver creative marketing and communication strategies, plans and approaches to launch campaign management.
• Identify, analyze, and prioritize brand products and services to grow business in the desired markets, support the strategy and creative campaign development.
• Measuring the impact of communications products and changing strategies as a result of the findings.
• Build and maintain highly effective working relationships with customers and potential users.
• Develop creative ideas and transform them into practical reality.
• Ensure the values of participation, partnership, sustainability, social responsibility, cost effectiveness, transparency and accountability are reflected in your work.

Requirement:

• At least 5 years of experience in building strategic and creative consumer marketing campaigns.
• Preferably with a background in Communication Services or worked at a top innovative brand, advertising, or media agency with an emphasis on Brand Content Marketing.
• Excellent understanding of how to use marketing tools and techniques to increase the visibility, profile and reputation of an organization.
• Good understanding of social media and the impact technology is having on communications and collaboration.
• Experience of developing and managing strong and complex relationships across programs, functions and externally with multiple stakeholders.
• Excellent verbal and written communication skills.
• Experience of representing an organization at external events is a plus.