Manager, e-Commerce DTC Channel

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Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Coach is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.

Primary Purpose

The e-Commerce DTC Channel Assistant Manager (Manager) will be responsible for Coach e-Commerce growth in local market, through direct to consumer digital ecommerce platforms (coach.com)

The role will be not only executing store activity plan, promotion strategy, coordinate projects and oversee daily operations to improve both financial results and consumer experience, but also she/he will work close with local Marketing team for improving digital User Experience cross all e-Commerce Channels including DTC brand site and future stores.

Key Roles And Responsibilities Will Include

[Operation]

• Run DTC digital ecommerce platforms (coach.com) and identify opportunities in optimization.
• Manage digital eCommerce platform operation management including creative and site decoration, online marketing, daily operation, ongoing maintenance, social platform recommendation (social commerce), internal and external e-commerce tool integration, IT & technical platform integration build up.
• Work close with product and allocation team on managing DTC Channels inventory levels vs. sell through and ensure efficient fulfillment and great customer service.
• Monitoring industry trends, best practice and competitor activity
  

[DTC E-Marketing]

• Work very close with local marketing team and GC marketing team to deep understand GC mkt calendar and well adapted into coach.com with localization idea, products and activity.
• Corporate with marketing team and monitor together performance mkt especially SEM and SEO. Always on optimization the landing page and user experience to maximum the performance mkt conversation and ROI.
  

[Analysis and Reporting]

• Give support on weekly & monthly eCommerce business report, monthly dashboard and by campaign performance review deck
• Ongoing analysis of key business metrics including classification and key item sales, site performance, conversion analysis, email database growth and behavior, marketing programs
• Trace and secure the sales performance in line with financial target
  

[Partnership]

• Visit and communicate with third-party business partners and agencies
• Work close with local & GC marketing team to align on key mkt strategy and learn & look for opportunities of the best practice / case for localization on Coach.com
  

Our Competencies for All Employees

• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
• Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
  

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
• Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at www.coach.com.