Branded Content Director, Tatler Taiwan

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Branded Content Director, Tatler Taiwan

Tatler Taiwan is seeking a Branded Content Director to help drive the company’s branded content division.This role will help lead ad sales and content marketing efforts across multiple categories including luxury, fashion, food, home, wellness, travel, tech and more, working with industry advertising clients. The mandate in this role is to create revenue-generating, industry-leading solutions that leverage our editorial power and brand integrity, while meeting client objectives.

Responsibilities:

• Ideate, develop and present customized, story-telling solutions in response to digital and integrated (print + digital) RFPs, collaborating with Sales, Branded Content Editors, and liaising with Editorial Digital and Print colleagues throughout the process
• Lead a team of editors, content creators and project managers to ensure that project deadlines, editorial standards and client expectations are met, and ensure a streamlined, efficient workflow, as well as work within allocated budgets
• Create strategic client presentations for sales development and potential advertiser revenue including data insights and core brand equities
• Identify high-touch, cross-platform and content-driven campaigns
• Attend client meetings to present opportunities as needed and highlight Tatler’s unique solutions and scope
• Collaborate with Advertising and Editorial teams to identify and develop packages and new opportunities around key digital, social, video, mobile, print and experiential product offerings
• Stay abreast of the marketplace competition and digital innovations

The ideal candidate will be:

• An excellent writer that can communicate creative ideas in a clear, concise and engaging manner who can also master different brand voices
• An out-of-the-box creative thinker and self-starter who can work independently and can thrive in a fast-paced, high-volume, innovation-driven environment
• Able to demonstrate strong prioritization and time management skills(manage multiple deadlines and meeting requests across departments)
• Experienced and knowledgeable about the media world (especially video and mobile) and an appreciation for luxury
• Comfortable and excited to lead the development/strategic direction of pitch presentations (must have presentation experience)
• Able to successfully communicate with senior-level internal stakeholders
• Proficiency in Keynote

整合行銷總監

職責：

Tatler 台灣正在尋找一名整合行銷總監，協助推動公司的品牌內容發展。該職位將幫助及領導跨多個類別的廣告銷售和內容行銷工作，包括奢侈品、時尚、食品、家居、健康、旅遊、科技等，與不同領域客戶合作。幫助整合行銷團隊、建立領先業界的解決方案，滿足客戶目標及達成公司的業績目標 。

工作內容：

• 構思、開發和呈現客製化 360度完整的解決方案，與廣告業務、品牌內容編輯合作提出完整的整合包含平面, 數位, 與活動的行銷規劃
• 與編輯、內容創作者和專案經理團隊合作，確保滿足專案截止日期、編輯標準和客戶期望，並確保精簡、高效的工作流程以及在分配的預算範圍內開展工作
• 為銷售發展和潛在廣告商建立策略，包括數據洞察和核心品牌資產
• 熟知高接觸度、跨平台和掌握品牌內容的相關活動
• 參加客戶會議，根據客戶需要提供Tatler獨特的解決方案和範圍
• 與公司廣告業務和編輯團隊合作，尋找有關數位、社群、影片、行動媒體、出版品及體驗式技術等新資訊並創造新機會帶動公司成長
• 隨時掌握了解市場競爭地位與數位創新相關訊息

條件：

• 能以清晰、簡潔、引人入勝的方式傳達創意，並能掌握不同的品牌聲音
• 熱愛工作、充滿創意和積極主動，能夠獨立工作並融入在快節奏、高工作量、不斷創新的環境中成長
• 強大的時間管理技能, 能在截止日期內完成並滿足跨部門的要求
• 豐富的媒體產業經驗（特別在視頻和行動媒體），並且對奢侈品有鑑賞力
• 能夠輕鬆且熱情地領導推廣簡報的發展/策略方向（必須有簡報經驗）
• 擅長協調及跨部門溝通

Location: Taipei, Taiwan

Interested parties please click apply and attach your full resume with your salary expectation.

Tatler Asia, the leading luxury media company in Asia, celebrates its 45th anniversary this year. Its mission is to build, inspire and empower Asia’s most influential communities through the power of unparalleled storytelling, iconic brands and innovative technologies. Tatler is present in seven markets across Asia and is owned by Lamunière family.

For more information, visit https://tatlerasia.com/

Applicants who are not invited for interview within 8 weeks may consider their applications unsuccessful. Data collected will be used for recruitment purpose only.