Brand Manager - Taipei

le contenu du travail

Manage products according to the product life cycle and achieve the maximum sales.

Achieve financial targets

• Achieve brand volume and financial targets; budget management and resource allocation; accountable for brand operating expenses through the budgeting and financial review process.
  

Lead all phases of brand strategy and annual planning

• Under the leadership of the Commercial Lead, and in partnership with the Global Business Unit and cross-functional key stakeholders - develop brand strategy, tactics, and resource allocation. Serve as a key contributor for assigned product(s).
• Lead the development of annual brand plans and tactical plans for the TW. market; ensure consistent brand / clinical positioning and alignment of financial objectives for all assets. Agency Management; provide oversight to agency identification, SOWs, budget allocation, and spend phasing. Ensure alignment with brand strategies and deliverable expectations are met/exceeded.
  

Lead cross-functional collaboration

• Responsible for working cross-functionally with different departments and geographical locations.
• Work closely and to provide training to sales team
• Ensure product value proposition is integrated into the overall product portfolio positioning – strengthening Mundipharma’s presence in market with current and future customers.
  

Lead best in class brand strategies and tactics .

• Ensure optimal brand positioning, core messaging, and pull-through to maximize brand value. Effectively leverage all commercial platforms and offers to accelerate product growth and market share.
• Apply customer insights and market research (quantitative and qualitative) to drive continuous improvement and further inform decision-making.
  

Lead innovation and market expertise

• Bring innovation to how brand(s) are positioned to patients based on a comprehensive understanding of our customers, competitors and the market environment. Gathering in-depth knowledge of competitor brands and programs in order to inform market assumptions and drive innovation
• Design new tactics and solutions with a focus on innovation, for patient, Healthcare Professionals, and Consumers.
• Collaborate with medical, commercial, and regulatory to inform the optimal path to commercialization for products.
  

Participate in clinical thought leader engagement

• Engage in key opinion leader (KOL) influence mapping with the support of Medical Affairs and Professional Relations.
• Ensure identification of all relevant KOLs (HCPs) and cultivate relationships with thought leaders and professional organizations.
  

Drive communication

• Define plans to identify all relevant KPIs (brand level) and ensure proactive communication on all aspects of franchise performance.
  

Other duties as assigned

Education Qualifications

• Bachelor’s degree in marketing or related field required
  

Relevant Experience

• Five (5) or more years of progressive product/brand management experience required
• Three (3) or more years commercial biotechnology and/or pharmaceutical experience; experience and proven success in Product/Brand Marketing across various therapeutic areas
• Five (5) or more years of progressive product/brand management experience required
• Three (3) or more years commercial biotechnology and/or pharmaceutical experience; experience and proven success in Product/Brand Marketing across various therapeutic areas
• Expertise in developing strategic and annual brand plans; proven record of accomplishment in delivering brand level and overall portfolio financial objectives; achieving marketing KPIs. Including net sales and profit objectives.
• Demonstrated ability to lead brand and portfolio marketing. Experience in specialties preferred
• Strong operational skills and financial acumen; demonstrated ability to develop detailed brand plans
• Strong commercial and cross-functional experience required; proven track record of collaboration and coordination with key stake holders
• Product launch and lifecycle management experience; knowledge and experience in launching new products and product life cycle management
• Exceptional leadership and communication skills; proven ability to work collaboratively in a “startup” environment. Partnering with a wide range of internal and external partners.
• Comprehensive analytical/strategic thinking skills and decision-making; demonstrated ability to utilize data in fact-based decision-making (data to insights, to action). Providing solid business rationale, clear sense of structure, accountability, timelines and urgency
• Strong presentation skills and the ability to communicate effectively to all constituents, both internal and external. He/she will have the confidence and the ability to work effectively across a global enterprise articulating his/her vision and motivating people throughout the organization
• Must be proficient in MS Office; especially Word, Excel and PowerPoint
• Language requirement: Fluent Chinese & English