Assistant Manager/Manager of Global Marketing

le contenu du travail

CakeResume is an international talent platform provides a world’s top online resume building tool and brings global opportunities to talent in the digital age.

Since launching in May 2016 in Silicon Valley, we now manage over 6M talent profiles & 7K company profiles on CakeResume. Innovative companies like Google, Dell, IBM, TSMC, as well as leading brands of all kinds including L’Oréal, P&G, and many more are working intensively with CakeResume for better talent engagement.

We’re a growing team of 100+ creatives, business talents, marketing gurus and techies, and are dedicated to creating an ecosystem where great talents can meet great companies efficiently, and building a world-class brand along the way!

What We Offer

• Generous time off policy and flexible work arrangement.
• Continuous learning opportunities through training and sharing for new markets and different industries.
• Team spirit environment- we work hard, play hard and celebrate even harder!
  
  

Responsibilities

• Manage CakeResume’s global marketing team, and help us grow our business in our target overseas markets (currently we focus on Indonesia and Vietnam markets).
• Manage a team of content marketing, SEO marketing, KOL marketing, social media marketing, advertising, and event marketing professionals, and help us develop and implement marketing strategies to achieve our growth goals.
• Manage the marketing budget and track marketing ROI.
• Build solid partnerships with businesses, media, and influencers to help us expand our brand awareness across APAC.
• Conduct market research and analysis to identify new marketing opportunities.
• Work closely with our overseas business team, product team, and Taiwan marketing team.
• Participate in discussions on Taiwan marketing to help Taiwan and overseas marketing teams understand each other’s strategies and process planning.
• Closely discuss global marketing strategies and progress with the CEO.
  
  

Minimum Qualifications

Proven track record of 1) driving teams to expand into new markets (develop new businesses, partnerships, expand into new territories and bring great awareness.) and 2) managing multi-functional marketing sub-teams, and 3) helping businesses/brand success through your tailored marketing solutions.

• 5+ years of experience in marketing, with a proven track record of success in growing businesses in new markets
• Familiar with and experienced in at least 2 marketing functions (content marketing, SEO marketing, KOL marketing, social media marketing, advertising, campaign marketing, etc.)
• A strong understanding of global marketing trends and best practices
• A passion for helping people achieve their career goals
• Excellent communication and interpersonal skills
• Strong analytical and problem-solving skills with great business sense
• A results-oriented and self-motivated individual
• Native or at least professional English proficiency & Basic Chinese communication skills
• Overseas marketing experience outside of Taiwan
  
  

Cover Letter Requirement

Please note we prefer applicants who are able to demonstrate your uniqueness as a candidate, one that can bring value to CakeResume in a cover letter in English.

Please note down 3–5 points describing evidence of exceptional ability related to this role (and achievement on this or other fields if any).

Interview process

• Video call (30 mins - 45 mins screening)
• Marketing Q&A session
• Take-home exercise
• Onsite interview (2 hour visiting)
  
  

We understand that no candidate is perfectly qualified for any job and believe that diversity of background and thought makes for better problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team. What’s even more important than your resume is a positive attitude, passion for the work, personal drive for growth, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role and encourage you to apply even if your experience doesn’t align perfectly with what is listed here.