Taiwan Delivery Brand Lead

Contenido de trabajo

About The Role

Uber’s marketing teams play a critical role when it comes to establishing deep connections with the markets and communities we operate in today. Representing the frontline of our business, regional marketers work closely with cross-functional regional stakeholders (Comms, Policy, Ops, S&P, R&I, Data Science, Legal and CommOps) to bring our products and brand strategy to life in-market. They work closely with regional program management teams (where applicable) and global stakeholders to define regional priorities in alignment with global priorities, managing activations of global toolkits and owning region-specific marketing efforts.

Responsibilities

• Reimagine the global impact that Taiwan can incubate as a star market. Based on Uber’s global marketing strategy, lead, pilot, adapt, localize, and/or amplify initiatives to align with regional strategy, taking into account local specifics and culture
• Develop a deep understanding of regional priorities (business targets, segmentation, priority markets) to be thought partners with cross-functional team members.
• Act as primary marketing POC of Taiwan Delivery for regional stakeholders (Comms, Policy, Ops, S&P, R&I, Data Science, and Legal and CommOps)
• Identify uniquely local marketing opportunities aligned with business priorities (major events, partnerships, seasonal moments, etc) and deliver campaigns or activations against them.
• Provide general and Uber-specific state of the market assessments and report back with in-market feedback and insights.
• Ensure alignment of regional activities with global brand strategy.
• Manage and coordinate localization of relevant content in partnership with the global localization team, as well as creating individual market/ regional-specific content when needed.
• Organize and manage individual market/ region-specific events and partnerships to deepen connections with riders, driver partners, eaters, couriers and merchants
• Managing and collaborating with external partners and agencies to bring marketing initiatives to life
  

What The Candidate Will Need / Bonus Points

• You will be working very closely with local, regional, and global cross functional stakeholders to bring our brand strategy to life in the market through creative and culture shaping activations.
• You will be leading efforts to understand the local consumer insight and navigate ways to make Uber Eats play a deeper role in our customers’ daily lives.
  

Requirements

• 10+ years of generalist marketing experience, preferably in a fast-paced oriented environment
• B2C marketing experiences in leading FMCG, tech, food & beverage, restaurant and retail companies as a plus. Expertise in leading brand campaign development and social strategies are a further plus.
• Bachelor’s degree in Marketing, Business or similar, and a demonstrated ability in quantitative fields
• Strong business acumen; structured thinker with project management skills and attention to detail
• Good relationship management as you will engage with partners across several different functions as well as global marketing colleagues, and external agencies in order to be successful
• Strong communication skills and the ability to bring to life the Uber brand in a way that is both consistent with our global brand positioning but also meaningful to local culture and customs
• A strong customer-centric mindset - you are always thinking about how our customers interact with the brand
• The ability to take the initiative in a constantly-changing work environment and a willingness to adopt a generalist mindset.
• Fluency in Mandarin and business level writing & speaking English