Regional Marketing Program Manager

Contenido de trabajo

At Oxford Instruments, we enable the world’s leading industrial companies and scientific research communities to image, analyse and manipulate materials down to the atomic and molecular level. With a sixty-year history, and fourteen Queen’s Awards for Enterprise, our world-class products and technologies are helping our customers to address the greatest challenges of the 21st century.

Essential Duties And Responsibilities

• Collaborate and align with the ESEA Regional Marketing Team to develop annual marketing strategy and plans to achieve revenue and profitability targets.
• Deeply understand the market in each territory of competence and implement specific strategies for business growth in cooperation with internal stakeholders and Commercial Team
• Execute country marketing programs targeting segments that drive demand generation, pipeline health and new contacts in these segments.
• Work with Commercial and ESEA Regional Marketing Team on developing go-to-market strategy for new product launches (NPIs) to achieve revenue goals and market adoption.
• Implement digital-based nurturing programs and telemarketing campaigns targeted at BU’s install base as well as cold or unqualified leads to strengthen the pipeline.
• Drive ROI performance for key marketing programs and product launches.
• Provide quarterly market and competitive updates pertaining to technology trends, new products, compelling applications or adjacent market opportunities.
• Share best practices, effective regional strategies and high ROI campaign approaches with the regional marketing teams around the world.
  
  

Education And Experience Requirements

• Bachelor’s degree in Material Science, Biology or Chemistry; MS, Ph.D. or MBA highly desirable.
• 8-10 years marketing experience with solid scientific technology and market knowledge
• Significant knowledge and experience with electron microscopes or related analytical instrumentation
• Proven experience and capabilities in regional strategy development and execution
• Demonstrated results (SRLs) driving targeted campaign initiatives utilizing web, search, social media, advertising and events channels
• Highly self-motivated leader with ability to manage and prioritize multiple projects
• Ability to travel 30-40% (internationally at times)
  
  

Knowledge, Skills, And Abilities

• Capacity to develop a strategic understanding of the Oxford Instruments brand, the materials sciences industry, analytical instrumentation, accessories and software.
• Ability to improve marketing ROI and directly impact revenue.
• Excellent strategic thinker with solid written and verbal communication skills.
• Ability to plan, execute and measure with a strong sense of urgency to drive results.
• Collaborative approach to developing and sharing strategy, tactics and analytics.
• Given the potential interaction across BUs and functions, this person will have a strong strategic business perspective, global outlook and excellent communication skills to establish credibility and influence.
• Demonstrates Oxford Instruments values.
  
  

All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability.

Note to recruitment agencies: Oxford Instruments operates a Preferred Supplier List, and we do not accept unsolicited agency CVs. Please do not forward candidate details in response to this advert, or to any Oxford Instruments employees or other company locations. Oxford Instruments is not responsible for any fees related to unsolicited CVs.