Product Manager (Skincare Brands)

Contenido de trabajo

Description

【Position Purpose】

To be a full-fledged “brand” manager of the designated brands and be responsible for P&L and budgets.

MARKETING CREATIVITY

• Marketing ideas and plans
• Public Relations
• A & P
• Product launches
• Promotion schedules
• Principals’ relationship
• Development of distribution channels
  
  

SALES & OPERATIONS

• Sales Turnover & Brand Ranking in Departmental Stores
• Sales Turnover in Hair care
• Counter & Space Negotiation
• Stock Management
• Sales Budget
• Collateral Budget
• Staff Motivation & Training
• Ensure that committed departmental store targets and overall sales targets are achieved.
• Negotiate with store owners for good animation areas and promotional programs.
• Ensure that marketing programs are effectively communicated to the sales team and the necessary logistics are well managed.
• Meet with the sales team regularly to monitor their sales achievement and motivational level.
• Motivate the distribution channels through exciting joint programs, incentives, sales ideas, etc. to ensure that we are accorded preferred status.
• Forecast sufficient selling stocks, testers, POS materials and samples for each promotion.
• Review average sale of the brand and plan purchases accordingly. Slow moving merchandise should be kept to the absolute minimum.
• Ensure stock holding is maintained at the correct level to maximize sales and ensure that merchandise is distributed effectively to meet sales demand.
• Take quick action on slow moving or dead stock. Stock holding should be kept to 60 days for Hair care and skincare brands
  
  

SALES, FINANCE, P&L,MANAGEMENT REPORTING

• Provide GM/BM with timely, accurate and regular business progress reports.
• Provide also updated and accurate information of general market trends and competitors’ activities for decision making and business development.
• Able to react to change productively and handle other essential tasks as assigned.
  
  

Others

• To be the service key trade accounts on designated trade partners. Ensure that overall store efficiency in terms of returns per square foot are kept through brand and corporate promotions
  
  

Requirements

• Possess natural leadership that is inventive, entrepreneurial and solutions-oriented
• Strong negotiation, communication, presentation and analytical skills including some inclination towards financial representation
• Superior conceptual and organizational skills
• Demonstrates thorough behavior knowledge of Company vision & values and acts consistently in a manner that reflect those values
• Ability to motivate the staff to ensure optimum output and quality work
• Strong market sense (local and international) and insight in grasping key issues affecting the Company
• A corporate entrepreneur with a strong desire to build a successful business
• Possess excellent business development skills to continuously assess business opportunities, review market and business information and delivers updates internally and externally