Product Manager (新品開發)

Contenido de trabajo

• A&P, P&L, ATL (TVC, KOLs), BTL management.
• Collect market insights and analyze market trend.
• Better with NPD experience and develop brand/product 3-5 year marketing plan.
• Develop marketing campaign and monitor/work with external agencies.
• Review and analyze marketing campaign performance.
• Evaluate and identify new product opportunity, product concept development and product launch plan/preparation.
• Analyze and report on the performance and efficiency of campaigns and sales.
  
  

• Education: bachelor+ in Marketing, Public relations, Communications, Business management, Nutrition or Food science
• 5+ years FMCG marketing experience (Food/Beverage/Chilled category preferred)
• Strong in numbers, strategic thinking, analytical and presentation skills
• Strong finance and P&L knowledge
• Lead team to achieve assigned category goal
• Internal and external cross-team communication experiences.
• Fluent in Chinese and English