Marketing Director @ FinTech Marketing

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About UsGogolook is a leading TrustTech company established in 2012. With Build for Trust as its core value, it aims to create an AI- and data-driven global anti-fraud network as well as Risk Management as a Service. From multi-communication to fintech and SaaS, Gogolook creates trustworthy empowerment with the use of technology in various fields.Gogolook has also teamed up with a number of institutes such as the Taiwan National Police Agency Criminal Investigation Bureau, the Financial Supervisory Service of South Korea, Thai Police Cyber Taskforce and the Fukuoka city government to fight fraud and ultimately, to build a trustworthy communication network across the world.Why you should join Gogolook

• Influential products: What we make are meaningful products that create values for society and defend against frauds
• Emphasize self-growth: We encourage technical community activities, subsidize tickets for conferences and workshops so that learning is continuously supported by the company
• Unleash your talent: We respect the professional opinions of everyone, encourage team members to discuss with each other, and make awesome products together
• Transparent culture: We publicly share the company’s information to all, every member can read and feedback, and become a part of participating in the proposal
  

We are seeking a seasoned Marketing Director with a passion for FinTech products to lead our dynamic marketing team. This role is pivotal in driving our product growth through data-driven strategies and ensuring that user feedback is promptly relayed to our product and BD teams.Key Responsibilities:

• Lead a team of 8+ members spanning various marketing domains including SEO, paid advertising, KOL engagement, affiliate marketing, CRM/CDP management, event design, and brand PR operations
• Oversee and grow marketing team by identifying revenue opportunities among established markets and by securing new drivers
• Establish actionable marketing strategies and track KPIs to measure success
• Oversee the development and management of the company’s brand identity, ensuring consistency across all marketing channels
• Allocate and manage the marketing budget, ensuring maximum ROI on marketing investments
• Lead, mentor, and develop the marketing team, fostering a culture of collaboration and innovation
• Collaborate closely with the product team to provide estimates and execute the required marketing resources for future product developments
• Stay updated with the latest FinTech trends, competitor strategies, and customer preferences to inform marketing decisions
  
  

Qualifications:

• Minimum of 8 years of marketing experience, with at least 3 years in a leadership role
• Previous experience in the financial industry, agency, or startups is highly plus
• Proven ability to develop and execute marketing strategies for both domestic and international markets
• Strong analytical skills with a data-driven mindset
• Exceptional leadership skills with experience in leading large teams
• Proficient in strategizing across various marketing channels including content, paid advertising, KOL, affiliate marketing, and more
• Strong strategic thinking ability related to product marketing
  
  

Preferred Skills:

• Bachelor’s degree (or equivalent) in marketing, advertising, or communications
• Proficiency with HTML, content management systems, and design software
• Established roster of media and PR contacts
• Desire to grow professionally through team’s success
  
  

Join us at Gogolook as we revolutionize the FinTech industry through innovative products and strategies. If you are a visionary leader with a passion for growth and innovation, we would love to hear from you.