Marketing & Communications Manager

Contenido de trabajo

Job Purpose

Marketing and Communications Manager at Burberry is responsible for strategizing and planning local campaigns to elevate the brand while aligning with business needs and global guidelines; while maintaining close relationships of media, VIP, Influencers and landlords in the local market. The role will implement PR and VIP-related activities aligned with corporate strategy, monitoring PR-related activities including competitors in the local market and contribute new and creative ideas to enhance our brand by maximizing exposure.

Responsibilities

• Strategizing and planning of PR activities, events and local campaigns to elevate the brand in line with business strategies/global guidelines
• Maintaining strong relationships with landlords, press, stylists, influencers, and VIPs
• Managing local in-mall Marketing to support the business and align with guidelines
• Managing PR sample distribution and supporting press previews to promote products
• Producing press materials to timely distribute for press/media
• Timely reporting PR Coverage to the global & regional team
• Optimize media and digital plan to support business needs with the goal of raising brand awareness across Taiwan
• Manage and plan local partnerships to drive local brand awareness and recruit potential clients
• Monitoring editorial coverage including competitors research
• Cross-functional collaboration with Merchandising, Visual merchandising, Retail, and relative departments to elevate the brand, product, and events.
• Organize press materials for coverage thru paid and unpaid coverages, monitor and oversee project scope, release schedule, and project managing.
• Organize product seeding among celebrities, arrange celebrity dressing, and feed media of pictures and stories
• VIP (celebrity, influencer) planning and management by attending events, editorials, dressing, and further collaborations

Personal Profile

• Demonstrable working experience in PR/Communications/Events in the luxury/fashion industry (5-10years)
• Having strong press/stylist/influencer relations is preferred
• Understanding/experience with editorial shooting and events
• Working experience in both brand events and in-store activities
• Fluent in both written/spoken English and native local language
• A good sense of self-presentation representing the brand
• Highly organized and ability to adapt quickly to changing priorities
• Ability to work in a highly pressurized environment for a fast-growing business
• Positive attitude, presentable, willing to learn with good fashion sense
• Excellent attention to detail and ability to follow through on assigned tasks