KCP Marketing Manager, TW & HK

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Job DescriptionMain Purpose of Role

• Manages the business of Hand Hygiene and Tissue category for TW & HK KCP business
• Identify and focus on segments that have high growth potential for Hand Hygiene and Tissue business
• Aggressively drive Hand Hygiene and Tissue business with a focus of high margin products
• Seek business opportunity by monitoring and analyzing market changes and customer needs
• Develop effective go-to-market strategies and monitor excellent execution

Role Accountabilities

• Be the KCP market expert for Hand Hygiene and Tissue. Analyze the market development trend, identify most relevant marketing mix elements to reach the end users and/or channel partners.
• Identify & rationalize product range needs within responsible segments. Lead the development and execution of collaborative marketing programs and marketing tools (i.e. presentations, brochures etc.)
• Work with regional R&D/category team to develop new product/solutions roadmaps.
• Support front line on the segment knowledge/insights. Work with sales capability team closely to develop capability development modules
• Assist & support sales teams to visit large key accounts to gather customer insights and win the business
• Works with regional CX/Lead Gen teams to activate/attract active leads.

Essential Knowledge, Qualifications And Experience

• Bachelor degree in business administration or equivalent
• At least 8 years of marketing experience, preferably in B2B field
• Sales/Marketing B2B experience is highly preferred
• Excellent oral and written proficiency in English and Chinese
• Great presentation skills & end user customer facing ability
• Winning and growth mindset
• Good planning, analytical, interpersonal, and problem-solving skills and patience in communicating with a matrix of working partners from different levels/ departments with a variety of working styles
• Able to motivate and work well with diverse, global and cross-functional teams
• B2B Marketing capability and end user customer facing ability, and great presentation skills

Primary LocationTaiwan-TaipeiAdditional LocationsWorker TypeEmployeeWorker Sub-TypeRegularTime TypeFull time