iTero Product Manager, Taiwan and Hong Kong

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Join a team that is changing millions of lives.

At Align Technology, we believe a great smile can transform a person’s life, so we create technology that gives people the confidence to take on whatever is next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our teams are constantly pushing the boundaries of what is possible.

About this opportunity

The Product Manager will develop, execute, and monitor in Professional & Consumer marketing programs and events. This Product Manager requires to work closely with Invisalign Align marketing team, sales team and communicate with customers to understand the business need, plus well collaborate with cross-function teams. The role will be under the direct manager’s supervision and dotted line reporting to regional iTero marketing team

The incumbent will meet regularly with commercial leadership to establish direction and priorities, and goals and targeted objectives, participate in the strategic planning process and portfolio planning, and partner with the Regional Marketing team to launch new products in the assigned region and ensure alignment with global launch strategy. The incumbent is responsible for execution of country product launches including sales forecasting, customer targeting, and coordination of regional & national trainings.

In this role, you will…

Professional Marketing

• Support launch of Company new innovations to Dental Professionals
• Work with Regional team on marketing materials localization & develop locally for additional materials
• Develop, create and manage marketing materials, such as sales and in-clinic collateral, and ensure brand guidelines are met
• Work close with Sales, Clinical, Training and Operation team for collaborated initiatives
• Field visits to clinics is needed, to understand more about Customers’ needs
• This individual need to conduct training to Dental Professionals for marketing initiatives
• Management of all customer communication including traditional trade press advertising, digital advertising and EDMs to existing database.
• Partner with local clinical team in the engagement with speakers and guidance of marketing messages through educational contents.

Consumer/ Brand Marketing

• Collaborate with regional and local teams in the development and execution of consumer campaigns, including logistics, creative & event initiatives.

Additional responsibilities:

• Autonomously manage the agencies to ensure projects are well integrated and completed on time and within budget.
• Work with legal and regulatory teams for all collateral and communication requiring review.
• Maintenance of document management system and compliance according to internal policy

Education / Language skills

• BSA, BA, BBA or BComm degree
• Min 4 years’ experience in a marketing/sales role

Experience / Skills Required

• A minimum of 4 years of experience in marketing within Medical Device Industry, Healthcare industry preferred. Dental Industry is a plus.
• BSA, BA, BBA or BComm degree required in marketing, marketing communications, biomedical, dental or business-related fields.
• Experience in digital marketing content creation and management of campaigns, with exposure to marketing automation.
• Experience with Salesforce and Exact Target/Salesforce Marketing Cloud would be a bonus.
• Basic knowledge Photoshop, Illustrator and InDesign software is advantageous.
• Agency management experience, collaborating and negotiating with external agencies
• Knowledge of the dental practice environment including clinical techniques, workflows and interactions in dental and orthodontic practices is preferred.
• Fast Learner and accountable; strong prioritization, organization, and project management and implementation skills are required
• With good communication and presentation capability and people management skills to external and internal stakeholders
• Demonstrable experience in marketing data analytics and tools
• Solid computer skills, including MS Office, marketing software (Adobe, etc), and applications (Chinese typing, BI report, Web analytics, Google Adwords, etc.) would be favorable
• Fluent in English and Mandarin
• Base in Taiwan
• 20% of travel to support HK is expected when condition allowed.

Sound like a good fit?

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About Align

Invisalign clear aligners, iTero Intraoral scanners, and OrthoCAD digital services help dental professionals achieve the clinical results they expect and deliver effective, cutting-edge dental options to their patients.

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