HID Product Marketing Intern

Contenido de trabajo

• Research gaming KB/Mice/Mousemat competition info from CN media including bilibili, Douyin (tiktok) and other DIY forums
• Deep dive in Korean eSport trends
• Work with APAC functional teams to understand Asia overall HID market trends
• Observe design trend in Asia, getting the connection to KB/Mice/Mousemat
• Explore the TA/Persona of gaming KB/Mice/Mousemat
  
  

• Understand how to conduct a market analysis prior to the ideation phase of a new product.
• Can successfully articulate a product idea and its unique value proposition for the user
• Understands the importance of full lifecycle product management and EOL / transition strategies
• Understands the importance of PM support in marketing & GTM considerations
  
  

• 研究在中國平台 (例如bilibili、抖音（tiktok）和其他DIY論壇等) 上的KB/Mice/Mousemat競品訊息
• 深入了解韓國電競趨勢
• 與亞太地區職能團隊合作，了解亞洲整體 HID 市場趨勢
• 觀察亞洲設計趨勢，找出與KB/Mice/Mousemat的關聯性
• 探索 KB/Mice/Mousemat 的客群與背景
  
  

• 了解如何在新產品的構思階段之前進行市場分析。
• 能夠成功地向使用者闡明產品理念及其獨特的價值主張
• 了解全生命週期產品管理和EOL/過渡策略的重要性
• 了解 PM 支援在行銷和 GTM 考量中的重要性
  
  

• Be very keen to gaming keyboard/mouse/mousemat, preferably an enthusiast or pro-gamer
• Fluent in English and Chinese (would be better if can also be familiar with Korean)
• Professional marketing research and analysis ability
• Having either industrial design, engineering, or marketing background is a plus
• 非常熱衷於遊戲鍵盤/滑鼠/滑鼠墊，最好是發燒友或職業遊戲玩家
• 流利的英文和中文能力（如能懂韓文更加分）
• 專業的市場分析能力
• 有工業設計/機械工程/行銷背景者尤佳