Ecommerce Specialist
Ver: 101
Día de actualización: 05-11-2024
Ubicación: New Taipei City
Categoría: Ventas
Industria: Retail Apparel Fashion
Posición: Entry level
Tipo de empleo: Full-time
Contenido de trabajo
Triumph is one of the world’s largest intimate apparel companies. It enjoys a presence in over 80 countries with the core brands Triumph® and sloggi®. Globally, the company serves 20,000 wholesale customers and sells its products in more than 2,300 controlled points of sale as well as via several own online shops. The Triumph Group is a member of the amfori Business Social Compliance Initiative (amfori BSCI).
Learn more about Triumph on:
www.triumph.com
www.facebook.com/Triumph/
www.instagram.com/Triumph/
www.linkedin.com/company/triumph-international/
Our Ecommerce Department in New Taipei City is looking for a
E-Commerce Specialist
Taiwan consumers are very digital active comparing to the rest of world. Average per person uses 4.6 digital devices (vs. global, 3.2) and the penetration of eShopping behavior is 74% (vs. global, 56%). The high digital orientation drives the high growth of EC. Total IA EC accounted 10% of Taiwan IA market. Nevertheless, Triumph Taiwan EC scale is BV TWD99M (CHF2.9M, 2016), 4% of total Taiwan BV with double digits growth which showed high potential.
With the learning and the infrastructure we’ve established and most importantly the highly profitable EC model, we are on the way to contribute further growth, via various format of e-models, e.g. e-tails, e-Own shops, e-Wholesalers and eventually, Omni channels. We envision we will continue the double digits growth and by 2020, will reach BV TWD220M (CHF6.5M) with SR1 38%.
She/He is in charge of day-to-day eTailers’ operation, planning and execution of sales and marketing activities, exploring new eModels set up, managing product and promotion schemes, ensuring sufficient supply (no out of stock on eShelf is allowed), creating page contents, planning eService and activating consumers’ click thru. The ultimate goal is to reach EC revenue and growth goal.
The EC Senior Specialist should be a highly skilled account managers who dedicates on the mutual growth with external online partners (eTailers, digital partners...). Internally, She/He will work closely with cross functional team, such as DC, IT, BM, PM, Marcom and consumer hotlines.
Your Responsibilities:
The EC Senior Specialist reports directly to EC section head and is responsible for the following:
1. eChannel Development and Omni Channels Set up
1-1 eTailers exploration: Explore new eBiz opportunities via new eTailers development and emerging opportunities.
1-2 eOwn shop plan: Set up eOwn shop as the digital hub to evolve to consumer centric omni channels.
1-3 Implement O2O strategy: Develop high level O2O strategy which covers 8 consumer paths.
2. eShop Sales and Marketing Operation
2-1 eAnnual Campaign Calendar (eACC): Plan the annual eCampaigns to cope with dynamic on line shopping behanvior.
2-2 eContent creation: Assure ongoing homepages and landing pages features creation and on time renew.
2-3 eShop VM management: Enhance the shop presentation from landing pages, Product detail page (PDP) to banners.
2-4 Touch points conversion: Develop digital touch points, incl desktop and mobile and identify coversion opportunities.
2-5 Traffic activation programs: Amplify the reach and increase conversion oriented traffic via paid, own, earn media.
2-6 Spending optimization: Work closely with Marcom team to optimize A&P, SEM and online coop efficiency and ROI.
3. eMerchanding Management
3-1 Market Analysis : Identify opportunities and competitors analysis
3-2 Demand Plan: Plan against OTB quota using ACC (Annual Concept Calendar) to fulfill eShop demand.
3-3 Deployment plan: Coordinate with BM and PLC team to ensure proper launch deployment and reployment.
3-4 Auto Replenishment: Track auto online replenishment functions to fulfill demand and optimize sell thru.
4. eStock Management
4-1 Novelty stock: Manage regular sales against sell through target by timely replenishement action or promotion.
4-2 Off season stock: Take action and leverage to sales promotion in driving competition momentum.
4-3 Bargain stock: Set regular eBBS and Best buy calendar with best pricing mix for speeding up clearance.
4-4 Stock structure Management: Monitor DoH and take proactive logistic action between eWH and total WH.
5. eCRM
5-1 eShopper journey: Design an insightful brand path and experience and lead to purhase insight.
5-2 eCRM programs: Support eCRM programs, to ensure conversion, retention and brand loyalty.
5-3 Big data application: Drive strategic MD/VM/CRM contents out from key finding of eConsumer data.
5-4 Integration on/offline CRM: Engage cross border CRM with O2O schemes and retargeting programs.
Your ideal profile:
- University graduate or above with degree in business, communication or similar discipline.
- At least 3 years work experiences including 1- 2 years of relevant work experience in eCommerce operation.
- Highly preferable to have brand marketing, digital marketing experience in 4A agency, eTailers, retailers, Cosmetic, Fashion apparel, or FMCG with proven records.
- Marketing writer/editor experience is a plus.
We offer:
You will never walk alone
As a family owned business with more than 135 years of experience, Triumph embraces diversity throughout our global organization. Currently, our offices are present in over 40 countries across Europe and Asia having many international teams collaborate together every day. Guiding our corporate behaviors arerespectandvaluefor our employees, but also Collaboration as one of our key Corporate Competencies, being a core part of our every day working environment.
Make a Difference, together
The future belongs to our children. At Triumph, we want to be proud of our commitment to building a sustainable society and protecting the environment, and we work everyday to ensure our products are manufactured in an sustainable way. This is our vision: We want to be a company that is characterized by responsible leadership and consideration for future generations and that cares for the legacy that we leave behind to our children.
Putting People at the center
At Triumph we are committed to our employees, they represent the foundation for our success. This means that as a company, we are driven to offer great career opportunities in a dynamic fast-paced organization. Our HR function across the globe strives to support our employees in their development, through our Triumph Learning Academy
We continuously strive to recruit new talent, offering them one of the textile industry’s most international working environments, excellent conditions and great development opportunities in a company still owned and managed by the founding families. Our headquarters employs people from more than 30 nationalities and as a European company, we are present in many key markets in Europe, like Germany, Italy, France and growing in Eastern Europe. We are proud to have become one of the leading players in Asia very early on, in countries like Japan, China and Singapore, as well as being an employer that people aspire to work for. As a company serving women, we fundamentally believe in gender equality and diversity. Women make up more than 50% of our company’s workforce. In the last years, we have had a specific and successful drive to increase the number of women in management.
Triumph is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, colour, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
If you are seeking a great opportunity to develop your career, please send us your CV in English by clicking on Apply.
Plazo: 20-12-2024
Haga clic para postularse como candidato gratuito
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