Contenido de trabajo
Position Summary
Guardian of the Maison image in Taiwan, the Marketing & Communication Director is responsible for devising local Marketing and Communication strategy, support corporate commitment initiatives to reinforce the brand equity in the long term.
HIERARCHICAL REPORT
Reporting to the Managing Director of Taiwan, the Marketing & Communication Director will be managing a team of around 15 people covering product marketing, merchandising, event, PR & communication, and visual merchandising function.
Key Responsibilities
Marketing, Merchandising and Business Strategy DevelopmentDefine local Marketing strategy in line with international guidelines ensuring the specific adaptation to local context and challengesLeverage knowledge of the business to make informed decisions on budget and sales efficiencyIdentify and prioritize creations that drive customer and network growth opportunitiesLead the merchandising function to forecast and secure optimize stock levels for the local market to maximize sales resultsAccountable for local product strategy and business results per product line and networkDefine launch packs and specific local actions to maximize sales turnoverDeveloping and managing Communication & PR StrategyDirect and oversee Communications & PR strategies across all media to ensure objectives are adhered to and all tactical plans are implementedMaintain strong relationships with key press and identify opportunities for high visibility brand and creations stories in partnership with HQDevelop external relationships with brand’s target media, celebrities, their agents, potential partner of campaignImplement the Maison image and guidelines through media plan definition and press/PR and EventsSupport and amplify Cartier corporate commitments locallyCrisis management - develop and implement PR contingency strategies/plans as appropriate. Draft statements for all potential issuesEvent planning and managementPropose yearly event planning which aligns with global direction and local strategyOversee and give guidance to all event planning and executionsCoordinate with HQ for respective events to ensure alignment of brand image and approval of local conceptsVisual merchandisingLead the VM function and oversees the Implementation of worldwide boutiques animation in internal displays and external windows across both networks (retail and wholesale)Propose local adaptations of international animation to fit local trendsDevelop and propose new concepts to upgrade visual impact for events and client activitiesMetrics and measurementDevelop and execute qualitative and quantitative market research levering local and Central resources in collaboration with Client DepartmentAssess and report competitive and cultural trendsTrack trends, analyzing market research, making recommendations and developing comprehensive strategic briefs based on dataProduces regular reports for management decision, providing specific recommendations and regular updates on competitor benchmarkingPeople and Organization LeadershipConstantly share the vision, strategy and values of the Maison to engage and motivate the teamDefine annual objectives for team members and manage team performanceWork closely with L&D team to define and anticipate the development needs of the teamBudget Management- Forecast budget according to annual business target and strategy
- Manage budget and ensuring activities are kept within budget of the fiscal year
COMPETENCIES
Strategic thinkerCreative, develop innovative approach and ideasAttentive to detailsStrong business acumen, sees and create opportunityExcellent communicator at all levelsStrong stakeholder management skills and able to drive positive changes efficiently across the organization