Brand Manager

Contenido de trabajo

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world’s third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we’re driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.

Brand Manager

What makes this a great opportunity?

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam has evolved into one of the world’s leading premium spirits companies... where each employee is treated like family and trusted with a legacy. With our greatest assets - our premium spirits and our people - we’re driving growth through impactful marketing, innovation and entrepreneurial spirit. Our new company, Beam Suntory Inc. has now become the World’s #3 premium spirits company with unparalleled expertise in whisky has recently been formed and is now the 3rd Spirits business globally.

Role Responsibilities

• Develop and execute comprehensive marketing plans and programs to deliver business result
• Control brand P&L and annual A&P budget
• Collaborate with Central and Regional team to lead new product launch (Innovation & Renovation)
• Responsible for market data and consumer research analysis to anticipate competition and market trends
• Communication Development: Formulate effective IMC strategy and planning to achieve brand communication objective.
• Lead agency partners to ensure precise ATL&BTL implementations and constantly strive for better result.
• Mange brand social medias (Facebook / Instagram / LINE account) to deliver better effectiveness for enhancing business result.
• Collaborate with trade marketing team to activate in trade promotion activities
  

Qualifications

• BA degree or above
• Minimum 3 years of brand marketing experience, preferably in beverage or FMCG industry
• Good level of English (both written and spoken) language proficiency.
• Japanese language proficiency would be A BIG PLUS
• Strong analytical skills to review and recommend implication for managing brands for short and long term.
• Fully experienced in ATL (AD/PR/Event/Digital experience) & BTL communication development with best practice.
• Exceptional interpersonal and communication skills with cross function.
• Independent, agile, ability to work well under pressure, positive thinking and open-minded for the teamwork.
• Passionate about alcohol category or Ready-To-Drink products.
  

At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.