Digital Manager

Job content

Description:

POSITION SUMMARY:A digital strategy manager is responsible for developing, implementing, and managing the overall digital strategy for an organization. They play a crucial role in helping the organization achieve its business goals and objectives through digital and Omni-channel

The Digital Manager is responsible for:

• Developing and executing a comprehensive digital strategy to enhance brand awareness, engagement, and customer acquisition.
• Conducting research and analysis to identify digital marketing trends and opportunities.
• Collaborating with cross-functional teams to define digital marketing goals and objectives aligned with the overall business strategy.
• Creating and managing digital marketing campaigns across various channels such as social media, search engine marketing, email marketing, and content marketing.
• Monitoring and analyzing the performance of digital marketing campaigns and making data-driven decisions to optimize results.
• Managing the organization’s online presence, including websites, social media profiles, and other digital touchpoints.
• Ensuring compliance with relevant legal and regulatory requirements for digital marketing activities.
• Collaborating with internal stakeholders and external partners, such as advertising agencies and technology providers, to implement digital initiatives.
• Keeping up-to-date with industry trends and best practices in digital marketing and identifying opportunities for innovation and improvement.
  
  

EDUCATION, EXPERIENCE & SKILL REQUIREMENTS:

• University Degree or above, MBA a plus
• Digital Marketing experience 2-5y, consulting, pharm industry experience is plus.
• Omni or innovative projects experience
• Project management experience preferred.
• Strong curiosity, learning agility and ownership.
• Ability to drive, think big and out-of-box and deep dive into details and insights.
• Excellent communicator – both oral and written in both Mandarin and English
• Strong interpersonal, planning, organization, and teamwork skills
• Digital Strategy and Data Analysis skill
• Content Management: Proficiency in content strategy and creation, including writing, editing, and optimizing content for different digital platforms, is often required.
• Social Media Management: Experience in managing social media platforms, including content creation, community engagement, and social advertising, is essential.
• Analytics Tools: Familiarity with analytics tools like Google Analytics, Adobe Analytics, or similar platforms is important for tracking and measuring digital performance.
  
  

Qualifications: See above