Product Marketing Manager

Jobinhalt

You will collaborate with other internal teams to develop our product launch strategy and positioning for designated product lines.

Responsibilities

1. Team the team to work with the Product Management team to build Value Propositions and develop Product Marketing Strategies

2. Develop messaging and positioning for customer-facing content and collateral such as customer success stories, videos, and copy and blog posts to address different audience segments for ADLINK visualization Business Unit.

3. Manage the corporate website space for visualization of business unit products, ensuring content is relevant and dynamic.

4. In collaboration with the Product Management team, plan the launch of new products and releases and manage the cross-functional implementation

5. Track and analyze the effectiveness of marketing campaigns, identifying the best ROI to replicate in future plans

6. Provide support to regional marketing team demand generation campaigns, as required

Qualifications

At least 5+ years of marketing experience in a B2B technology environment (5-15 years experience )

Able to use data to direct decision making

Open-minded, excellent communication skills

Solid execution and determination to succeed

Fluent in both spoken and written English.

Product Marketing experience in own-brand company

Experience using Marketo or other Marketing Automation tools is a plus.

1 year of management experience will be nice (need to lead a team of 2 members)