Mindshare | Senior Director, E-commerce

Jobinhalt

Overview Of Job

Mindshare is looking to hire an Senior Director-Ecommerce to help drive the e-commerce agenda (planning and operations) for the clients within the team. You are ideally able to deliver strategic thinking across all digital/ecomm platforms and have a strong command over digital operations.

Reporting of the role

This role reports to the Client Lead.

Why You Should Be Excited

3 best things about the job:

• Progressive & Dynamic Atmosphere – Mindshare is known to have experimental & innovative clients so there’s an opportunity to shape what performance marketing is for internal & external stakeholders.
• Flexibility and Empowerment – We appreciate colleagues who are tinkerers and problem solvers, those who think outside the box and contribute to new ways of working.
• You will work with a diverse and collaborative group of co-workers passionate about digital media that know how to have fun at the same time.
  
  

In Three Months, You Would Have

• Understand regional & market scope, operations & structure including publishers, data and technology partners and operations to understand the client ecosystem.
• Understand key stakeholders within Mindshare, Client and Local Market Teams to ensure smooth strategy rollout & operations management across all markets.
• Develop trusted relationships with clients, local markets and technology partners
• Receive great feedback from co-workers and key client contacts as a result of strong communication both internally and externally.
  
  

In Six Months, You Would

• Be capable of smoothly handling all things in the business across different stakeholders including but not limited to clients, local market communication and coordination and internal & external partners.
• Full understanding of the business needs to lead the Transformation initiative and rollout across markets. Ensure it is trackable with a measure of success constantly evolving as we progress with the transformation journey.
• Engage partners and the network to draft the Transformation Roadmap for the long-term vision of the e-commerce strategy.
• Become a trusted advisor to the local & APAC client by properly justifying recommendations, strong timeline management and delivering outcome
  
  

In 12 Months, You Would Have

• Create a robust framework on how omnichannel e-commerce performance can be evaluated & tracked across markets, working closely with the data & analytics team
• Ensure smooth operations with noticeable performance improvements for all markets
• Conduct weekly/monthly/quarterly reviews across the local market to track improvement & progress.
  
  

Key Responsibilities

• Help our client’s reach their e-commerce and performance media objective through best-in-class e-commerce media planning and execution.
• Lead e-commerce media channel planning with a consolidated view of On & Off Platform which includes Facebook CPAS, Google SEM / shopping ads, On-site search and other opportunities
• Create holistic e-commerce planning framework. Analyse and convert monthly and quarterly sales forecast into actionable media plans
• Work closely with operations team to ensure fulfilment of media strategy
• Be the key Point Of Contact for APAC and local teams to drive e-commerce thought leadership
• Conduct training for internal and client teams on e-commerce planning
• Review and report e-commerce targets and KPIs monthly / quarterly / annually.
• Collaborate closely with business teams (client, commercial and e-commerce partners) to identify gaps and potential room to scale.
• Develop and enhance partner’s platforms relationship (Media, Tools etc.)
• Liaise with a team of data analyst to further enhance sales prediction models
  
  

What You Will Need

• 10+ year experience in media agency, e-commerce partner or client side in-house team
• Performance forecast + sales, search/brand search/shopping search optimization strategy
• Strong analytical and quantitative skills combined with excellent communication skills and the ability to work effectively with different stakeholders
• Strong digital background with a strategic outlook and a deep knowledge of ecommerce either on marketplace or brand.com
• Experience working with multiple stakeholders and preferably with past APAC regional experience, e.g. suppliers, advertising/marketing agencies, media owners and internal specialist resources
• Ability to create a strong network of trust & effective communication across multi-market teams
• Shows a depth of understanding of the industry, business, brands and consumers in client conversations
• Excellent problem-solving skills and the ability to work independently
• Experience in building and managing products from ideation to launch working with a remote engineering team. Deep knowledge of product development dynamics and go-to-market tactics.
• Ability to articulate and influence other product teams to help them see the value of problem we are solving and get necessary buy-in
• Experience partnering cross-functionally with teams spanning across sales/operations, product, engineering, marketing, customer success.
• Self-motivated individual with strong communication (written and verbal), leadership, judgment, planning, and decision-making skills.
  
  

About Mindshare

Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries.

Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare’s network of people are acutely aware of what’s happening in their city, and believe all great communication begins and ends in media.

Mindshare Singapore is the best agency in Singapore. We plan to stay ahead. Learn more about Mindshare and our philosophy, visit us at www.mindshareworld.com

About Taiwan

Taiwan is the fifth largest Asian market in terms of ad spend per capita. Here, TV is the most important form of media, with 89% penetration, but consumption rates are changing drastically, with 67% of TV watchers now getting their fix through the internet accessed on computers, mobiles, tablets and video on demand services.

Taiwan’s digital media market is truly a unique blend of local, regional and global players. It remains one of the most exciting cities in Asia, with friendly people, great food served round-the-clock and the best cost to quality-of-life ratio in the Asia Pacific region.