English Content Marketing Specialist

Jobinhalt

CakeResume is an international talent platform provides a world’s top online resume building tool and brings global opportunities to talent in the digital age.

Since launching in May 2016 in Silicon Valley, we now manage over 6M talent profiles & 7K company profiles on CakeResume. Innovative companies like Google, Dell, IBM, TSMC, as well as leading brands of all kinds including L’Oréal, P&G, and many more are working intensively with CakeResume for better talent engagement.

We’re a growing team of 100+ creatives, business talents, marketing gurus and techies, and are dedicated to creating an ecosystem where great talents can meet great companies efficiently, and building a world-class brand along the way!

What We Offer

• Generous time off policy and flexible work arrangement.
• Continuous learning opportunities through training and sharing for new markets and different industries.
• Team spirit environment- we work hard, play hard and celebrate even harder!
  
  

We are seeking a highly motivated and experienced marketing professional to join our team as an English Content Marketing Specialist. The ideal candidate should have a track record of proven skills and expertise in digital marketing, with a focus on growth & branding within the English market.

As an English Content Marketing Specialist, your primary role is to develop and execute impactful content & SEO as well as brand marketing strategies that are in line with CakeResume’s business objectives and effectively resonate with our target audience in the English market. This position necessitates a profound comprehension of digital marketing strategy, audience segmentation, and the capability to drive engagement, conversions, and leads through compelling marketing initiatives.

Responsibilities:

• Responsible for formulating SEO & content strategies aligned with the CakeResume brand across different channels/platforms to achieve marketing objectives for the English market, including but not limited to website, blog, EDM, link building, guest blogging, etc.
• Collaborate with visual designers and internal/external content team members to execute SEO & content plans/strategies.
• Create and maintain the content to ensure its relevance & quality to CakeResume’s audience and alignment with CakeResume’s brand & objectives.
• Compile all SEO & content analytics to generate performance reports, and regularly monitor and provide optimization methods.
• Research, brainstorm, and support the execution for growth & branding in the English markets through different marketing strategies, including but not limited to partnership establishment, event/campaign marketing, ads marketing, social media marketing, KOL marketing, etc. if necessary.
• Build & maintain relationships with brands, communities, schools, and relevant organizations to grow CakeResume’s brand awareness & authority in the English markets.
• Assist in organizing events and campaigns from ideation to execution.
• Stay updated with industry trends, SEO & content marketing best practices, and emerging technologies to continuously innovate our strategies.
  
  

Basic Qualifications:

• At least 2 or more years of SEO & content marketing experience, with a strong portfolio showcasing successful SEO & content strategies.
• Excellent communication and copy writing skills in English.
• Proficiency in using GA4 and familiarity with SEO & content performance tracking tools (e.g. Google keyword planner, Ahrefs, Google search console, etc.), along with strong data analysis and insights capabilities to suggest SEO & content optimization strategies.
• Strong project management skills and attention to detail.
  
  

Bonus Qualifications:

• Basic graphic design skills for visual materials.
• Familiarity with Google Ads & Meta Ads.
• Experience in public relations (PR), event planning, or community building for english speaking markets.
  
  

Interview process

• Stage 1: 30 minute video interview (Google Meet) with HR.
• Stage 2: Pre-interview task & a general marketing Q&A session.
• Stage 3: 90-120 minute final interview conducted in English and Mandarin.
  
  

Application Requirements:

If you meet the qualifications above, please submit your application along with:

• Cover letter in English
• Resume/CV in English
• Portfolio of your previous works (if any)
  
  

We understand that no candidate is perfectly qualified for any job and believe that diversity of background and thought makes for better problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team. What’s even more important than your resume is a positive attitude, passion for the work, personal drive for growth, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role and encourage you to apply even if your experience doesn’t align perfectly with what is listed here.