Country Marketing Manager, Taiwan

Job content

Carousell is one of the world’s fastest growing mobile classifieds marketplace. Since our launch in August 2012, we’ve expanded into 19 major cities with over 57 million listings. As a team of passionate individuals working together to solve meaningful problems, we believe in doing things that don’t scale - because every interaction on our marketplace can help to inspire others to become more responsible consumers.

The marketing team at Carousell is responsible for growing and nurturing the marketplace of sellers and buyers. The team works cross-functionally to meet the business goals for the market, and strives to ensure that Carousell keeps our users at the heart of what we do at all times. The team is young, dynamic, creative, mission-first and most importantly, looks out for what is helpful, relevant to and considerate of our users’ needs.

We’re looking for a passionate, multi-hyphenated Country Consumer Marketing Manager to lead the Taiwan Country Marketing team. You enjoy learning new things, relish the challenge of juggling different projects at the same time, and have a strong grasp of integrated marketing. You are committed to delivering value to our target audiences, and have a flair for creativity and strategy.

This role will require you to learn and understand the ins and outs of all the categories on Carousell, from Fashion to Home & Furniture to Electronics, test your ability to balance business needs with user needs, and provide you with opportunities to flex your marketing muscle across many different channels, e.g. CRM, digital marketing, in-app marketing and social media.

This role will be based in Taiwan and report into the Regional Country Marketing Director.

You Will

• Responsible for coordination and alignment of all communications to users, regardless of campaign origin (e.g. trade marketing & regional marketing functions)
• Overall responsibility for user growth targets for the country
• Develop & execute annual, quarterly and weekly country marketing plans, budgets and objectives for Taiwan, in partnership with regional teams, across all channels, including in-app, CRM, blog, social media, events and partnerships, where applicable
• Work with business owners (i.e. country manager and category managers) to align on business targets and marketing strategies to acquire the right target audience segments
• Work with regional marketing teams (Brand, Customer Relationship Management (CRM), Digital Marketing, Communications & Partnerships) to design and implement comprehensive marketing strategies that will drive topline brand awareness, brand consideration as well as key user growth metrics (e.g. active users, transacting users, retention) in our target segments
• Evaluate effectiveness of activities conducted and optimize together with regional and local teams
• Lead the local marketing team, providing coaching and development to team members to accomplish goals and ensure their growth
• Ensure all campaigns are locally relevant for the country, including providing translations and localisations for regional campaigns and projects
• Balance local marketing budgets across all marketing needs and investments, against the company goals
• Report country marketing performance in weekly or monthly syncs with stakeholders
• Responsible for adhoc country management needs, such as meeting with business partners to improve our platform functionality and offerings, or meeting with government agencies to clarify our marketplace policies

You Have

• 4-6 years of consumer marketing experience, out of which, 1-2 years in leading teams
• Experience running integrated marketing campaigns with both offline and online media in Taiwan
• Able to make quick decisions in an ever-changing environment and anticipate future needs
• Fluent in English and Chinese
• You enjoy developing people and teams
• Strong communication and presentation skills; able to articulate a vision, strategy or idea clearly and concisely.
• Strong content strategy and development skills: able to piece together disparate or siloed marketing campaigns or material into one overarching coherent story
• You understand the Taiwanese consumer well and are able to think through various target segments’ points of view
• You have proven ability to work at both strategic and tactical levels, and you’re not afraid to dive into details and execute
• You are able to navigate and pull insights from data, especially when it comes to app and web metrics, and evaluation of marketing channel effectiveness

Bonus

• Prior experience with CRM and digital marketing as channels
• Experience working in startup-like environments. Marketplace, ecommerce industry experience is a plus.
• Data analysis experience, with the ability to run deeper statistical analyses
• Experience with business management