Country Brand Lead /Dermatology field major

Job content

Position Summary

Own brand strategy & implementation of marketing programs for key Pfizer Dermatology field Portfolio, includingAbrocitinib and future pipeline etc. in Taiwan. Define and drive country primary therapeutic area (TA) and brand strategy, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring the realization of revenue and profitability targets in country.

Responsibilities

• Provide insights and brand feedback to Country Portfolio Lead (CPL)
• Tailor brand and execute brand strategies to local market needs, and define local priorities for key Dermatology field Portfolio
• Work closely with other marketer to generate both cost and revenue synergy between Pfizer specialty care portfolio
• Select best-fitting modules from regional/global content; translate and trans-create brand materials, as needed
• Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
• Forecast brand performance and track progress towards target
• Allocate and execute in country brand budget
• Cross-functional brand leadership – across field force, account management, medical, legal, regulatory, etc.
• Train field force on product positioning and prioritization
• Partner with medical to educate KOLs on emerging medical research and differentiated product attributes
  
Position

Responsibilities

Accountable

• Brand Plan: Develop brand plan and review brand strategies with key stakeholders
• Campaign Development: Select best fitting modules for country needs
• Promotion Meetings: Manage compliance review of materials
• New brand Launch: ensure the brand launch on time and penetrate into self-pay market
  SharedAccountability
  
  • Develop country Op Plan and influence sales targets and brand A&P allocations (with CM/Marketing Director/CPL)
  • Long-range forecasting (with CM/Marketing Director/CPL)
  • Revenue adjustments, as needed (with CM/Marketing Director/CPL)
  • Develop promotional meetings strategy (with CPL)
  • Validate brand-specific messages, design training (w/medical, regulatory and training team)
  • Develop awareness campaigns, congress content (w/ KOLs) in partnership with medical
    
  Education And Experience
  
  Qualifications
  
  :
  
  • 5 -10 years of pharmaceutical experience includes sales and marketing, and preferred marketing experience (3yrs above)
  • Bachelor’s Degree; master degree or MBA desired
  • Fluent English in speaking and writing
  • (Preferred) In-line marketer responsible in dermatology filed
  • (Preferred) new brand or indication launch experience Preferred Patient Affordability Project (PAP) experience in Self-pay model
    Technical Skills Requirements
    
    Indicate the technical skills required and/or preferred, as applicable.
    
    Expect candidates to demonstrate these competencies:
    
    • Demonstrates business acumen
    • Acts decisively
    • Seizes accountability
    • Holds people accountable
    • Grows-others
    • Leads change
    • Self-awareness
    • Commits to “One Pfizer”
    • Builds effective teams
      
    Expect candidates to demonstrate these commercial /management competencies
    
    • Marketing , Customer and Competitor Insight
    • Ability to differentiate and implement accordingly between Brand and Portfolio Marketing
    • Marketing Execution
    • Track record of appropriate risk taking
    • Strategic and Operational Business/Marketing Planning
    • Data analysis, interpretation and communications
    • Performance and Program Metrics
    • Exceptional interpersonal skills
    • Exceptional collaboration/negotiation
    • Exceptional prioritization –among/across brands, resource-constrained context;
    • Vendor management
    • Proficiency in the local language as well as English proficiency
      
    Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
    
    Marketing and Market Research