Brand Manager

Job content

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

Your Role

• Implement category annual new launches/promotion actions, maintain growth in pillar products and animate core catalogue with analysis and follow up actions in order to achieve category growth & KPI
• Develop category annual marketing & media/promotion plan and ensure implementation of Marketing Actions within budget & maximize ROI to achieve category growth target (sales & doors)
• Manage A&P Marketing budget and control all categories sales forecast accuracy with monitor stock level & category performance.
• Adapt communication material (imagery, digital, point of sale) to build salon relationship with in-salon communication & further seduce consumers with increasing traffic/upgrade average purchase.
• Mobilize and collaborate with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy
• Make recommendations to management on the category based on expertise of consumer, market and competitors (launch analysis, strategic memo, etc.)
• Effectively prepare category strategy & analysis with actions, future plan for top management by monthly / quarterly/ annual report & presentation
• Collect and analyze consumer & market insights and competition strategies to make recommendations to management.
• Implement new launches, maintain growth in pillar products and animate core catalogue with analysis and follow up actions.
• Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
• Implement media and promotion plans and ensure implementation of trade marketing plan
• Adapt communication material (imagery, digital, point of sale) to seduce consumers.
• Mobilize and collaborate with other departments (sales, logistic, education, etc.) and partner agencies to build broader business strategy; meet the deadlines.
• Make recommendations to management on the category based on one’s expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
• Manage budget and ensure sales forecast accuracy with monitor stock level & category performance.
• Effectively prepare category strategy & clear messages for the senior management

• Individually Tasks (Time n %)
• New Launch & 360 MKT campaign to maintain growth in pillar products and animate core catalogue （60%）
• Collect and analyze consumer & market insights （20%）
• Monthly report preparation（20%）
  
  

YOUR SKILLS

• College and above
• English communication abilities
• Had work in B2B2C industry, beauty industry or FMCG categories is a plus.
• Good at office softwares
• Good analytical skill
• Creative thinking
• Business Orientation
• Problem Solving attitude
• Hair professional skill
• Presentation and communication Skill
• Positive Energy with Good Communication Skill & Team Work Spirit
  
  

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to gender, origin, culture, mindset, generation, disability, religion and sexual orientation.